Gym Uses Auschwitz Picture To Promote Weight Loss (PHOTO)

Gym Uses Auschwitz Picture To Promote Weight Loss (PHOTO)

A gym in Dubai has apologized after releasing an advertisement featuring an image from a German concentration camp to motivate clients to lose weight.

The Circuit Factory Gym published the image of the Auschwitz concentration camp with the phrase "Kiss Your Calories Goodbye" on its Facebook page, but soon took down the post amid a whirlwind of backlash from users, according to CBS New York.

(SEE PHOTO BELOW)

Gym founder Phil Parkinson apologized to a number of users who Tweeted angry remarks concerning the image and ensured followers that the designer is no longer with the company.

Circuit Factory

Apologies for the insane poster campaign that was put up this morning... The creative guy has been told where to go x

However, Parkinson told Arabian Business News that he noticed an immediate increase in traffic to the gym's website, Facebook page and YouTube channel.

"It has got to the point I am nervous that I can't cater for demand," he told the paper.

But a public relations representative said the long-term consequences of the controversial ad could be yet to come.

"Associating your brand with human suffering as a means to secure visibility is extremely short-sighted and may have far-reaching effects," Eileen Wallis, managing partner at a Dubai public relations firm, told Arabian Business News.

The Anti-Defamation League has accepted Parkinson's apology but denounced the "mindset of a generation that appears to be so distant from a basic understanding of the Holocaust" to deem the ad acceptable to use in the first place, the International Business Times reports.

Still, some are questioning whether the shock-factor of the advertisement was what the marketing team was after from the beginning.

"It's a PR trick, people...The only people that are stupid are the ones that fall for this obvious stunt," The Media Line quoted a commenter as stating.

Regardless of the designer's intentions, Twitter user Alison Lehr (@AlisonLehr), in addition to others, expressed her fury over the ad with a special message, CBS New York observed.

LOOK:

Source: www.huffingtonpost.com

Resource for smoking cessation

Resource for smoking cessation

Written by Sarah G on January 6th, 2012

If you’ve searched the web for information on things like Zyban, Nicotine addiction, tobacco-related issues related to health policy, big tobacco, what have you…you have got to havealook at SmokeShopTalk.com. It’s a pretty comprehenssive, humours, geeky look at a lot of topics related to smoking. This article called All About ecigarettes is pretty comprehensive, but they also have some serious and funny articles about Propylene Glycol usage in products generally, from the angle of the seemingly unjust clamp-down on eCig manufacturers. Just search the site for “propylene glycol”, I guarantee you’ll be entertained.

This site has a massive amount of information, and a lot of it seems geared toward sincerely providing facts and ideas about quitting smoking. Like this article on Nicotine Replacement Therapy . THe images alone are hilarious, but the comprehensive information on NRT, dopamine, is solid. Check out the section towards the bottom of the post, showing the brain scan images of smokers, called The Dope on Dopamine.

The people at SmokeShopTalk have an interesting take on this stuff, and are apparently very enmeshed, or at least interested, in the world of … well smoking. The chap goes by the moniker Smokey the Barrister. ‘Nuff said. It can be hard to find the better articles on the site, some are short and cute, others are very long and detailed. Spend some time poking around, you’ll probably get very concerned about tobacco, healthcare policy, and so on, but I bet you’ll laugh more than you’d admit to tomorrow at work.

Source: www.newpublichealth.com